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Advertising

- strategy, creativity and media

Om Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780273760894
  • Format:
  • Häftad
  • Sidor:
  • 416
  • Utgiven:
  • 1. oktober 2012
  • Mått:
  • 196x265x19 mm.
  • Vikt:
  • 768 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 9. december 2024

Beskrivning av Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Användarnas betyg av Advertising



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