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Advertising to Children on TV

- Content, Impact, and Regulation

Om Advertising to Children on TV

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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  • Språk:
  • Engelska
  • ISBN:
  • 9780805858303
  • Format:
  • Häftad
  • Sidor:
  • 224
  • Utgiven:
  • 15. juli 2005
  • Mått:
  • 153x228x8 mm.
  • Vikt:
  • 308 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Advertising to Children on TV

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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