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  5. Aggregate Advertising Expenditure in the U.S. Economy

Aggregate Advertising Expenditure in the U.S. Economy

- Measurement and Growth Issues in the Digital Era

av Alvin J. Silk

del av Foundations and Trends (R) in Marketing-serien

Aggregate Advertising Expenditure in the U.S. Economy av Alvin J. Silk
Om Aggregate Advertising Expenditure in the U.S. Economy

Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781680838725
  • Format:
  • Häftad
  • Sidor:
  • 96
  • Utgiven:
  • 2 September 2021
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 148 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30 Juli 2024

Om Alvin J. Silk

Se alla böcker av Alvin J. Silk

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Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.

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