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Airline Marketing and Management

Om Airline Marketing and Management

Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781409401476
  • Format:
  • Inbunden
  • Sidor:
  • 384
  • Utgiven:
  • 7. juli 2011
  • Utgåva:
  • 7
  • Mått:
  • 160x239x31 mm.
  • Vikt:
  • 858 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 24. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Airline Marketing and Management

Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

Användarnas betyg av Airline Marketing and Management



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