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An Analysis of Theodore Levitt's Marketing Myopia

Om An Analysis of Theodore Levitt's Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781912127337
  • Format:
  • Häftad
  • Sidor:
  • 94
  • Utgiven:
  • 4. juli 2017
  • Mått:
  • 132x198x6 mm.
  • Vikt:
  • 111 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 12. november 2024

Beskrivning av An Analysis of Theodore Levitt's Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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