Marknadens största urval
Snabb leverans

Analyzing Music in Advertising

- Television Commercials and Consumer Choice

Om Analyzing Music in Advertising

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music `outside¿ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781138616813
  • Format:
  • Häftad
  • Sidor:
  • 172
  • Utgiven:
  • 8. juni 2018
  • Mått:
  • 227x152x24 mm.
  • Vikt:
  • 274 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Analyzing Music in Advertising

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music `outside¿ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Användarnas betyg av Analyzing Music in Advertising



Hitta liknande böcker
Boken Analyzing Music in Advertising finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.