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  5. Applying Qualitative Methods to Marketing Management Research

Applying Qualitative Methods to Marketing Management Research

Applying Qualitative Methods to Marketing Management Research
Om Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781403916600
  • Format:
  • Inbunden
  • Sidor:
  • 292
  • Utgiven:
  • 16. december 2003
  • Utgåva:
  • 2003
  • Mått:
  • 140x216x22 mm.
  • Vikt:
  • 499 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 26. juni 2025

Beskrivning av Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

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