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  5. Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

- Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

del av Developments in Marketing Science: Proceedings of the Academy of Marketing Science-serien

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Om Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783319385747
  • Format:
  • Häftad
  • Sidor:
  • 353
  • Utgiven:
  • 24 September 2016
  • Utgåva:
  • 12015
  • Mått:
  • 210x279x0 mm.
  • Vikt:
  • 9412 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 11 Oktober 2024

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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.

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