Beyond Reality: Navigating the Power of Metaverse and Its Applications

This book explores current research trends in the context of the Metaverse¿s impact on the tourism and marketing industries while delving into some case studies on education and finance. These trends are examined through various case studies utilizing distinct analytical methods. The chapters are expected to support scholars and postgraduate students in furthering their research in this field and in recognizing prospective advancements in the applications of the Metaverse.