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Beyond Traditional Marketing

- Innovations in Marketing Practice

Om Beyond Traditional Marketing

This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470011461
  • Format:
  • Häftad
  • Sidor:
  • 328
  • Utgiven:
  • 8. april 2005
  • Mått:
  • 174x210x18 mm.
  • Vikt:
  • 510 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 4. februari 2025

Beskrivning av Beyond Traditional Marketing

This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.

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