This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world¿s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinäs market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
Increase Leads & Profit Elegantly In Only 8 Weeks? You just need two things: your existing expertise, and commitment.This book shows you how.
ONCE THE BOOK IS PUBLISHED . . . THE WORK BEGINSDo you know how to market your book?Honorée has sold hundreds of thousands of book in ways most authors have never considered. She's coached authors to successful writing careers and has co-authored and managed many books (including The Miracle Morning series).Where to begin?New and even experienced authors often feel overwhelmed by everything they're told they must do. It can be hard to know where one should be putting their energy. Honorée has a gift for teaching what's important in a way that's easy to understand and remember.You'll learn: How to think about book marketingHow to build your book marketing teamThe key tools for marketingWhy a long-term plan is importantThat your connections matter and how they can helpAbout the Book Marketing Action Plan you'll use as your roadmapAnd much more!In this book, Honorée takes a complicated subject and makes it simple to put into practice. She will get you excited to start the journey from the first work to bestseller.Are You Ready to Find Readers?You'll love this playbook for author marketing because the stories and examples will stick with you as you build your publishing brand.Get your copy today and market your book like a pro!
Hiring the best growth talent is the challenge of every head of talent acquisition and growth. It is vital to chase, catch, and capture the best talent around.
EVERYTHING FLOWS FROM A CULTURE OF SERVICE EXCELLENCE BUT HOW DO YOU GET THERE?The collaboration of leaders and their teams in this undertaking is critical. Packed with stories that engage, models to help put it all together and questions for reflection, this book provides thought-provoking, relevant and practical ways for leaders to relentlessly go 'All In', empower their people and make the organisation renowned for service excellence. All-In Culture gives you everything you need to:¿ Excite and inspire managers and staff members about customer service for today's businesses¿ Demonstrate convincingly what it means to be of service¿ Adopt and successfully implement best practice to make your service culture 'thrive'¿ Become truly service-focused and make your mark on the organisational culture
"This official anniversary volume celebrates the cutting-edge graphic design of the world's best-known consumer brands in a beautiful package. The decade-spanning collection invites everyone who loves design and innovation a chance to explore the first ten years of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr, and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections"--
Strong brand image is an invaluable asset and organizations are giving continuous endeavor to build strong image for their goods and services. Likewise, marketing researchers are focusing on researches to find out ways to enhance brand image. In this study, Aaker¿s Customer-Based Brand Equity Framework-1996, Keller¿s Customer-Based Brand Equity Pyramid-2003 and Baker¿s Corporate Social Responsibility Model-2001 have been taken into consideration for identifying the pertinent factors relating to brand image of hotel brands. Subsequently a number of variables have been extracted through extensive literature review to investigate their influence on building brand image for branded hotels in the context of Bangladesh. The variables include brand awareness, brand association, brand superiority, brand affection, brand resonance and corporate social responsibility which are deemed to have a direct influence on brand image while tourism management and advertisement have been used as the moderators in the relationship between these six IVs and brand image. Data were collected from the customers of some selected 4 star and 5 star hotels in Bangladesh using multi-stage sampling procedure.
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.The author:Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.
Geschäftsbanken müssen sich im technologischen Wandel zunehmend gegenüber neuen Konkurrenten wie FinTechs, Technologiekonzernen und Plattformanbietern behaupten. Während diese Entwicklung zunächst im B2C-Bereich begann, erfasst der Trend inzwischen auch das Corporate Banking. Um die gute Marktposition nachhaltig abzusichern, ist es erforderlich, die Vorteile des persönlichen Bankings mit den Vorteilen des digitalen Bankings zu verbinden. Der Autor nimmt in diesem Kontext die Weiterentwicklung bankbetrieblicher Steuerungsinstrumente zur bedarfsgerechten, intelligenten Marktbearbeitung in den Fokus. Am Beispiel von mittelständischen Bankkunden wird ein mehrdimensionaler Optimierungsalgorithmus auf Basis der Data Envelopment Analysis vorgestellt, der die aktuelle Kundensituation mit der bankseitigen Ressourcenverfügbarkeit in Einklang bringt. Damit wird ein Beitrag zur kundenzentrierten Erfolgsforschung, zum Forschungsfeld Data Science, insbesondere auf dem Gebiet des Multi Criteria Decision Making und zur Weiterentwicklung bankbetrieblicher Steuerungssysteme geleistet.
A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment.If digital technology were a country, it would be the third-highest consumer of electricity behind China and the United States.Every year, streaming technology generates as much greenhouse gas as Spain - close to 1 per cent of global emissions.One Google search uses as much electricity as a lightbulb left on for up to two minutes.It turns out that the 'dematerialised' digital world, essential for communicating, working, and consuming, is much more tangible than we would like to believe. Today, it absorbs 10 per cent of the world's electricity and represents nearly 4 per cent of the planet's carbon dioxide emissions. We are struggling to understand these impacts, as they are obscured to us in the mirage of 'the cloud'.The result of an investigation carried out over two years on four continents, The Dark Cloud reveals the anatomy of a technology that is virtual only in name. Under the guise of limiting the impact of humans on the planet, it is already asserting itself as one of the major environmental challenges of the twenty-first century.
Keiner kauft aus Mitleid! Dieses Buch zeigt direkt und mit viel Humor auf, welche Glaubenssätze im Vertrieb Erfolg verhindern und wie du sie in positive Gedanken und bewusstes Handeln transformierst ¿ kurzum: wie du weniger Pech beim Denken hast.Denkst du auch manchmal, dass du nicht gut genug bist oder die anderen es leichter haben? Dann erfährst du in diesem Buch, wie du diese typischen Karrierekiller ausschalten und mit der Selbstsabotage Schluss machen kannst. Du lernst die größten 100 Denkfehler aus dem Verkaufsalltag kennen und erhältst sofort wirksame Alternativen in Form von positiven Glaubenssätzen, die dir im Ergebnis mehr Umsatz bringen.Und weil das Leben für langweilige Bücher zu kurz ist, soll dieser Espresso in Buchform dir Impulse geben, die im nächsten Kundentermin den kleinen, aber entscheidenden Unterschied ausmachen. Aha-Erlebnisse und Schmunzeln sind garantiert!
Unlike most other blogging methods you'll find out there, this method is a bit unique in that it does not utilize any affiliate links whatsoever, nor does it utilize an email list. You might think I'm mad because of what I've just said. How could we monetized a blog without affiliate links or an email list you may be wondering? Well, fret not my child, because all will be revealed as you learn the ultimate way to set up and monetize your blog in this book. Blogging will teach you the tips and strategies you need to get the most from your blog:How to Use Word Press Effectively for Greatest ImpactBlog Design Secrets for Visual AppealPay-Per-View and Cost-Per-Mile AdvertisingText Link, In-Text, RSS, and Widget AdvertisingAffiliate Marketing Tacticsand so much more! You'll also learn how to partner and collaborate with brands by building an online media kit, how to promote your blog on social media, and how to create a thriving community around your blog that will stand the test of time.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Déjà très apprécié pour les maisons individuelles, le bois devient de plus en plus présent dans l'habitat collectif, les bâtiments industriels et le génie civil, bien que le béton et les structures métalliques y demeurent majoritaires. En construction bois, on verra ici comment - à l'échelon d'un pied de poteau - la liaison bois-métal-béton réunit ces trois matériaux emblématiques.La validation d'un projet de batiment soumis à des actions repose sur deux critères: la vérification de la résistànce et la vérification de la déformation. L'objectif étant d'assurer la sécurité et le confort des usagers et de limiter les déformations du bâtiment, on sait que ce sont les états limites ultimes (ELU) associés aux différentes formes de défaillance structurale qui visent à assurer la sûreté des personnes et des biens tandis que les états limites de service (ELS) correspondent à des conditions de fonctionnement des ouvrages et de confort des usagers.Solidement établies dans ce manuel professionnel de formation initiale et continue, ces connaissances y sont également illustrées par de nombreuses applications résolues.Pour sa quatrième édition, ce livre de référence a été complété par l'exposé de la liaison des ouvrages en pied de poteau.La liaison bois-métal comporte une platine d'extrémité soudée sur la face supérieure d'un profilé métallique; des plaques métalliques complètent la liaison en permettant la reprise des actions de cisaillement et de soulèvement grâce aux boulons ou broches.La liaison métal-béton est assurée par une platine d'extrémité soudée sur la face inférieure du profilé métallique. Cette plaque transmet au béton les efforts de compression: elle est percée pour être fixée avec des tiges d'ancrage. Si l'on veut transmettre des actions de cisaillement importantes, on peut souder sous la platine un profilé supplémentaire, la bêche.
This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day. What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job, whether yoüre just starting out or have years of experience.
Master of the Waiting Room is the ultimate service advisor-training program. Steve Shaw has revealed his training program for service advisors right here in this fully loaded manuscript. Everything a service advisor needs to know to improve their Repair Order Performance is documented in detail. This book has proven practices that real world service advisors use now! It also has secret word tracks that deliver sales results. Learn from the best in the business. Become Master of the your dealership waiting room.
This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
The Sales Minute is a short-form book for retail salespeople that covers 101 sales tips. The book can be used ongoing as a reference to drive positive sales habits and behaviors, built on real-world experience, and sales psychology.
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