Good Design Is for Everyone

"This official anniversary volume celebrates the cutting-edge graphic design of the world's best-known consumer brands in a beautiful package. The decade-spanning collection invites everyone who loves design and innovation a chance to explore the first ten years of PepsiCo Design. Featuring examples and case studies of iconic brands including Pepsi, Cheetos, and Lifewtr, and collaborations with innovators like Jeremy Scott, Serena Williams, and Puma, this is an exciting deep dive into how PepsiCo uses package design to create meaningful consumer connections"--