Marknadsföring

This book addresses the intersection of entrepreneurship, innovation and sustainability (EIS), presenting high-quality research illuminating the relationship between the three fields.

Beyond researching and teaching responsible management, business schools should aspire to walk the talk. Focussing on the original UK and Ireland institutions who committed to this initiative formally by becoming signatories, this book considers how this role-modelling behaviour has been applied.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists. This text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists. This text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing.

This book takes a new approach by turning the problem of control upside down as it focuses on control of executives who find white-collar crime convenient. The bottom-up approach to executive compliance focuses on organizational measures to make white-collar crime less convenient for potential offenders.

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.

Recent advances in digitalization is transforming sectors such as healthcare, education, tourism, Information technology, and others. Social media analytics are tools that can be used to measure the innovations and the equation between companies and consumers.

Interconnecting the concepts of sustainability, innovation and societal transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and also identifies the difficulties and challenges along the way.

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.

This book explores the challenges and opportunities at the intersection of the global mining sector and local communities by focusing on a number of international cases drawn from various locations in Canada, the Philippines and Scandinavia.

This book presents recent research on the adaptation and implementation of Blockchain technologies in supply chain management in Society 5.0. It discusses different applications of blockchain, its important role in connecting information technology with human lives.

This book presents issues faced by planners of production and distribution operations in terms of smart manufacturing and sustainability, using efficient quantitative techniques in a variety of decision-making situations.

This book articulates a clear and persuasive argument for the development of compassion in higher education in a global climate of increasing competition, complexity and uncertainty.Drawing upon a range of interdisciplinary, theoretical and professional perspectives, the book addresses the key challenges facing the 21st century university.

This book presents a fresh perspective into the nuances of ECSRS education especially with reference to the Giving Voice to Values (GVV) pedagogy and framework in a novel context; the Middle East and North Africa (MENA) region.

An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today's demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.

This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge. With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world.  Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.