Marknadsföring

This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. It will inspire students, researchers, and professionals to foster greater inclusivity and innovation in communication practices, and will resonate with policymakers and associations focused on equity in the workplace.

4 Steps to Supercharged Sales Teams is a revised and updated version of Serve, Lead, Succeed! It's a how-to book for successful sales management, showing how servant leaders across the nation have transformed sales teams from mediocre to exemplary. It includes real-life sales stories as well as research illustrating the effectiveness of servant leadership in sales team success. The book is all about supercharging sales performance, bringing the joy of selling to your team, and becoming a leader that people respect and remember. It shows how supportive leaders use empathy, humility and teamwork to empower sales teams that are accountable and passionate to succeed.

Discover the history of the iconic swoosh. This remarkable journey unveils the evolutionof a brand that has not only transformed the sports industry but has also shaped popularculture across the globe.

In this book, leading academics, researchers and practitioners in the field of CSR, management, leadership and human resources offer their latest cutting-edge research to explore how both employees and their organisations can reach win-win agreement in the working relationship.

This book provides an account of the media portrayal of two presidents - Donald Trump of the United States and Vladimir Putin of the Russian Federation - as mythologized figures. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.

This book investigates how the pillars of the Aarhus Convention and a broader understanding of transparency by Civil Society (CS) can be transposed into Radioactive Waste Management (RWM), particularly in the establishment of Radioactive Waste (RW) facilities in different national contexts.

"As the golden age of loyalty continues, it is a subject we all need to understand much, much more and Evert and Xiao Yao help us do just that".Adam Daniels, CEO IAG Loyalty"This book fills a void by thoroughly exploring the potential of loyalty currencies, generously shared by Evert and Xiao Yao for the entire industry's benefit."Jay Malowney, President Points (a Plusgrade company)"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla consequat maximus tempus. Pellentesque eget justo sit amet ex convallis accumsan a non nisl."Russ Hinckley, Senior Vice President U.S. Bank, Partner Credit Card GroupExtracting value from loyalty programs used to be the domain of marketing. But not anymore.In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.With their unique experience as advisors to the world's leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.Evert de Boer is Managing Partner at On Point Loyalty, Singapore, and CEO at Fidivio. He has researched and worked in loyalty strategy since 2000, providing strategic guidance to leading companies globally, including more than 40 airlines.  Evert has published numerous articles and white papers on loyalty strategy and finance, including the Harvard Business Review. He is the author of Strategy in Airline Loyalty (Palgrave Macmillan, 2017).Xiao Yao Chin is a Partner at On Point Loyalty, Kuala Lumpur, Malaysia. Her loyalty experience spans program design, strategic planning, member analytics and program valuations. Prior to joining On Point Loyalty, Xiao Yao has worked on numerous strategic projects for leading financial institutions across Southeast Asia during her time with Bain & Company. She holds a PhD from the University of Cambridge, UK.

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

A Guide to Commercial Radio Journalism (1999) covers every aspect of the profession, from journalistic practice to media law, and gives looks at the techniques of editing and using equipment and on the basic skills of writing, reporting and producing. There is also a whole chapter dedicated to advice on court reporting.

A Director's Method for Film and Television (1992) presents the 'cinematic language' approach to directing for film and television directors. It shows how the viewer perceives the nuances of the various pictures used to tell the story, and how movement within the frame creates drama and development.

Telecommunications: A Systems Approach (1976) presents two extended case studies, of public telephone and television systems, describes techniques within practical telecommunications systems, and takes into account users' needs and their economic constraints.

Television in the Making (1956) looks at television in its infancy, with essays by the leaders of the medium at the time, people who were forging new paths as they imagined and actioned the possibilities of television.

Teachers & Television (1987) examines the use of television in education. With television being the most powerful medium of mass communication, with tremendous potential as an educational tool, to what extent are teachers considering educational television as a component of the curriculum?

Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.

Telecommunications in Developing Countries (1990) stresses the importance of modern, micro electronics-based telecommunications for developing economies in providing a basic communications infrastructure for economic and industrial development and the springboard for new information technology activities.

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.

The Politics of Broadcasting (1985) examines the state of broadcasting at a time when new telecommunications and information technology revolutionised television and radio. The book describes and analyses the problems faced by politicians and broadcasters in responding to these changing technological and political environments.

Satellite Technology in Education (1991) looks at the potential of satellite technology in education. It examines the uses of satellite technology in the teaching of geography and environmental studies, languages, science and information technology.

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

Productivity and Amenity (1974) considers social responsibility in business and the balance between social requirements for enhancing productivity and amenity. It looks at the changing roles of government and business and the nature of modern capitalism and the criteria for social performance.