Marknadsföring

This book presents case studies on the human rights performance of state-owned enterprises from four Latin American and three European countries. It examines whether companies implement the UN Guiding Principles on Business and Human Rights and how their state owners regulate or incentivize their human rights compliance.

Building, and managing, relationships with senior (upwards) stakeholders is essential for success. Advising Upwards makes a detailed examination of stakeholder relationship management, starting with a discussion of the personal changes that senior managers must make as they move into executive roles in the organisation, and recognising that through

All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Mönchengladbach Gerrit Heinemann Düsseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV

This book addresses the lack of an accounting and reporting system for financial sustainability. Consequently, the primary aim of this book is to develop a novel accounting and reporting system for measuring and reporting long-term financial sustainability in the public sector.

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success, authors Craig LeGrande and Venkataraman Lakshminarayanan reveal how artificial intelligence can revolutionize B2B value management. This book lays out a first-ever strategic blueprint for cost-effectively scaling value management programs. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers - and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing. Dive into the core of AI-empowered Value Management (AI-VM) through a detailed exploration of a comprehensive AI-driven value management blueprint. This guide uses real-world success stories and cutting edge AI technology solutions to illustrate how businesses can combine people, processes, and technology to execute value management at scale, enhancing efficiency and effectiveness. In this book, you'll: Learn from the successes and strategies of leading companies like Salesforce, ServiceNow, and Amazon Web Services Discover the AI-VM Blueprint, an integrated framework that lays out strategic, operational, and technological guidelines for deploying AI-driven value management Equip your team with actionable insights and tools to innovate and implement AI in your sales, marketing and customer success strategies effectively AI-Driven Value Management is essential reading for B2B professionals eager to leverage AI for business growth. If you are a business leader, manager, or professional aiming to integrate AI into your value management practices, this book will provide you with the knowledge and tools you need.

A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.

Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

A new lens for understanding how to navigate political and social issues in business leadership communicationsCorporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise. As a result, chief executives run the risk of falling into the "talking trap," and thus needing to comment on every issue du jour. However, those whose only strategy is to avoid risk by saying nothing do so at their own peril.Speaking Out offers a new framework for understanding how to manage corporate communications challenges with a shared emphasis on actions and words. Case studies of leaders who have spoken out and backed their words with action are contrasted with those of others who have had mixed records on accountability, failed to show progress in public commitments or faced consequences for taking a stance. These real-world examples demonstrate the difference between public relations efforts that can be easily dismissed as spin and authentic communication that enhances credibility and trust.Speaking Out demonstrates that managing risk today involves knowing not just when to speak and what to say but also what to do. Providing much-needed guidance, this book will be an invaluable compass for effective corporate communications for established and aspiring C-suite leaders alike. Professionals working in corporate and executive communications, marketing and branding, government relations, corporate social responsibility, and public relations will also benefit from the wisdom within Speaking Out.

Nifty Thrifty Dentists provides a simple three-part formula any dentist can use to build the dental practice of their dreams. Whether they’re looking to build a highly profitable yet fulfilling lifestyle practice, grow to a more entrepreneurial practice, or build into a large single- or multiple-location structure, Dr. Glenn Vo will walk dentists through everything they need to develop as a leader, with their team or in their operations.Unlike most “how-to” guides, Nifty Thrifty Dentists doesn’t just give individuals a handful of one-size-fits-all systems to follow but rather provides them with a flexible framework that teaches them how to create the specific systems they need to get them exactly where they want to go.This informative resource will appeal to dentists who feel stressed and overworked or who are struggling to build a dental team that is motivated and equipped to serve patients well.

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. The analysis presented in this book highlights valuable policy insights for planning government budgetary allocations and implementing policies towards an enhanced standard of living for people.

This book suggests a robust risk management maturity model and illustrates the application in crisis situations. It will interest entrepreneurs, managers and risk management professionals, who can use the model in their management processes, as well as enterprise stakeholders and academics.

This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how governance actors can better encourage their contributions.

Trade Unions and Regions: Better Work, Experimentation, and Regional Governance is about the place of workers and their unions in the modern world. It addresses current challenges for unions working in regions and the experiments that may take place at this level of governance.

The book aims to evaluate social media users' attitude towards social media advertising in mainland China.

This book examines the sustainability of supply chains in Small and Medium Sized Enterprises (SMEs), focusing specifically on the developed and emerging economies of the UK and India.

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

This timely volume brings together various issues in Muslim consumer cultures and provides a comprehensive account of Muslim tourism and tourist behaviour.

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business.

Trust, Digital Business and Technology: Issues and Challenges presents and discusses the main issues and challenges related to digital trust and information technologies.

This book provides an analysis of the impact of the climate crisis on corporate law and theory in the coming decades as the world seeks to meet the target of net zero carbon emissions by 2050. It will be of interest to students and researchers in the field of climate and environmental law, as well as corporate law and theory.

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

The fifth Factor X publication from the Federal Environment Agency (Umweltbundesamt, UBA), The Impossibilities of the Circular Economy provides an overview of the limits to the circular economy, emphasising the relationship between integrated resource use and more systemic leadership-management approaches.