Marknadsföring

Leading scholars chart the future of studies on technology and journalism in the digital age. The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists have realized that technology is a central and indispensable part of their enterprise, scholars of journalism have shifted their focus to the role of technology. In Remaking the News, leading scholars chart the future of studies on technology and journalism in the digital age.>Contributors Mike Ananny, C. W. Anderson, Rodney Benson, Pablo J. Boczkowski, Michael X. Delli Carpini, Mark Deuze, William H. Dutton, Matthew Hindman, Seth C. Lewis, Eugenia Mitchelstein, W. Russell Neuman, Rasmus Kleis Nielsen, Zizi Papacharissi, Victor Pickard, Mirjam Prenger, Sue Robinson, Michael Schudson, Jane B. Singer, Natalie (Talia) Jomini Stroud, Karin Wahl-Jorgensen, Rodrigo Zamith

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining relevant, authentic and driving growth.

Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement.

This book aims to provide a comprehensive analysis of the so-called "endowment effect" in the housing market. In a nutshell, the phenomenon of overvaluing things we own which was first conceptualised in 1980 and has since been one of the most studied behavioural biases in economics.

This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. The book will be appealing to researchers, academics, students, and practitioners.

This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public health crisis communication.

Breaking new ground in criminology, this book reflects on the expansion of outer space endeavours, the new pathways this presents for crime, challenges to Earth-based conceptions of justice, and the ethical issues raised.

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail , explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate cancel culture" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate cancel culture" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

The book has been created by the members of the United Nations Principles for Responsible Management Education group on anti-corruption, and brings together top international experts to consolidate the lessons from the Covid-19 crisis in order to improve transparency, integrity, trust, and governance in the future.

The book has been created by the members of the United Nations Principles for Responsible Management Education group on anti-corruption, and brings together top international experts to consolidate the lessons from the Covid-19 crisis in order to improve transparency, integrity, trust, and governance in the future.

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.

This handbook provides a comprehensive study of consumer protection and behaviour in energy markets in selected jurisdictions worldwide. It provides a contemporary overview of national consumer protection and policy developments in the energy sector. The volume will be an essential reference for students, academics and policy makers.

This handbook highlights the limitations of quantitative data analytics, promoting qualitative approaches (in tandem or separately) in analysing and understanding data and phenomena. It will appeal to scholars conducting research projects with digital assets in Information Systems, Management, Strategic Management, and  Organisation Studies.

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.

This annotated bibliography gives an overview of the development of public relations research in Canada. It introduces its history, identifies research gaps, suggests topics of future research and offers critical historiography. This work will appeal to scholars, students and practitioners within strategic communications and marketing.

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth.