Marknadsföring

This book critically examines sustainability challenges that humankind faces and offers responsible organising as a solution in responding to these challenges.

This book explores how the circular economy influences product design in today¿s business and society.

Consent is necessary for collecting, processing and transferring Personal Identifiable Information (PII) and sensitive personal data. But to what extent? What are the limitations and restricts to avoid penalties under The General Data Protection Regulation 2018 (GDPR) rules, which may be up to 4% of annual global turnover or 20 million (whichever is higher), enforcements and sanctions? Under GDPR Article 51, each EU Member State shall maintain an independent public authority to be responsible for monitoring the application of this regulation to protect the fundamental rights of data subjects (Supervisory Authority). The Supervisory Authority has powers to issue warnings, conduct audits, recommend remediation, order erasure of data and suspend data transfers to a third country. GDPR has changed the way data is used, accessed and stored. It's reach extends well beyond the European Union and is the basis of other data privacy laws around the world. This book provides a review and guidance on implementing and compliance of GDPR while taking advantage of technology innovations and supported by real-life examples. The book shows the wide scope of applications to protect data privacy while taking advantage of processes and techniques in various fields such as eDiscovery, Cyber Insurance, Virtual-based Intelligence, Information Security, Cyber Security, Information Governance, Blockchain and Biometric technologies and techniques.

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.

The Handbook introduces, contextualises, critiques, and discusses a range of perspectives associated with the concept of the circular economy. These perspectives span an array of subjects including economics, environmental policymaking, sociology, environmental science, environmental and industrial engineering, management, international development, and human geography.A fundamental underpinning of the Handbook is that it takes account of a wide range of sectors, as well as geographical perspectives that incorporate both a Global North and Global South world context. This approach is crucial because it is only within such a holistic perspective that the circular economy concept can truly be examined. In addition, these issues are examined both from a theoretical as well as a practical perspective, using real-world case studies for illustration.Given its wide subject, sectoral, and geographical areas of focus, the Handbook should be of value not only for those undertaking research in the field of circular economy, but also stakeholders involved in policymaking, as well as decision-making on the front line.

Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character.

The Marketization of Religion provides a novel theoretical understanding of the relationship between religion and economy of today's world. A major feature of today's capitalism is 'marketization'. While the importance that economics and economics-related phenomena have acquired in modern societies has increased since the consumer and neoliberal revolutions and their shock waves worldwide, social sciences of religion are still lagging behind acknowledging the consequences of these changes and incorporating them in their analysis of contemporary religion.Religion, as many other social realities, has been traditionally understood as being of a completely different nature than the market. Like oil and water, religion and the market have been mainly cast as indissoluble into one another. Even if notions such as the marketization, commoditization or branding of religion and images such as the religious and spiritual marketplace have become popular, some of the contributions aligned in this volume show how this usage is mostly metaphorical, and at the very least problematic. What does the marketization of religion mean?The chapters provide both theoretical and empirical discussion of the changing dynamics of economy and religion in today's world. Through the lenses of marketization, the volume discusses the multiple, at times surprising, connections of a global religious reformation. Furthermore, in its use of empirical examples, it shows how different religions in various social contexts are reformed due to growing importance of a neoliberal and consumerist logic.This book was originally published as a special issue of the journal Religion.

This book offers a systematic study of social innovation in the financial services. It provides a new framework for understanding financial social innovations (FINSIs), and applies the framework to seven examples: microfinance, P2P lending, crowdfunding, mobile banking, impact investing, digital cryptocurrencies, and social impact bonds.

Cut through the digital noise and captivate your audience with "Mastering Influencer Marketing." This comprehensive guide unlocks the secrets to leveraging the power of influential voices in today's hyper-connected world. Go beyond the likes: Learn to strategize like a pro, setting clear goals and identifying the perfect influencers who resonate with your brand and target market. Discover the art of building authentic partnerships, fostering genuine connections that drive engagement and trust. Craft compelling campaigns that captivate: Unleash your creativity with proven strategies for crafting unique content that sparks conversation and drives action. Master the art of storytelling, weaving narratives that resonate with your audience on a deeper level. Measure your success, refine your approach: Dive into the world of data-driven marketing, learning how to track and analyze results to optimize your campaigns for maximum impact. Gain the insights you need to adapt and evolve, staying ahead of the curve in the ever-changing digital landscape. "Mastering Influencer Marketing" is your roadmap to success. Whether you're a seasoned marketer or a budding entrepreneur, this practical guide equips you with the tools and knowledge to navigate the exciting world of influencer marketing and achieve your digital goals.

"Digital Dynamo: Mastering Online Marketing for Ultimate Success" is a comprehensive guide delving into the intricate world of digital marketing strategies. Through a series of meticulously crafted chapters, this book navigates the landscape of online marketing, equipping readers with the tools, insights, and strategies necessary to thrive in the ever-evolving digital sphere. From unraveling the nuances of audience insights and leveraging social media analytics to crafting engaging content and embracing cutting-edge tools, each chapter unfolds a new facet of digital marketing mastery. Readers embark on a transformative journey, learning to create a personalized roadmap tailored to their brand's goals, all while integrating multichannel approaches for maximum impact. This book goes beyond theoretical frameworks, emphasizing actionable steps grounded in real-world applications. It empowers marketers to measure progress, iterate strategies, and celebrate successes while embracing failures as stepping stones towards growth. With a focus on continuous evaluation and a data-driven mindset, "Digital Dynamo" serves as a beacon for those seeking to optimize campaigns, amplify brand engagement, and stay ahead in a competitive digital landscape. "Digital Dynamo" is more than a guide; it's a companion for marketers, entrepreneurs, and anyone seeking to navigate the intricate maze of online marketing successfully. Whether aiming to refine existing strategies or embark on a transformative marketing journey, this book offers a comprehensive blueprint for mastering online marketing and achieving unparalleled success in the digital realm.

Are you the kind of person that could stand to make an extra $1,000, $2,000, or even $10,000 a month - but don't have the time or attention to take on a second job or work more hours?Trust us, you're not alone.Fortunately, we live in a unique and exciting time.Only recently, the advancement of technology and the democratization of creativity have made it possible for literally anyone to start earning "passive income" - in other words, to earn money while they sleep, travel, or work on their passion projects. Once reserved for the extremely wealthy and land-owning classes, passive income is now a reality for anyone willing to think creatively and invest the time and effort to set themselves up.This isn't some scammy "Get rich quick" Book designed to pump you full of hope and generative passive income for nobody but the author.If anything, it's more like a "get rich slow (and steady)" Book!It's going to require a lot of hard work, including worksheets, exercises, and Of course, you'll need to get out there and actually launch your own passive income projects.Some of them will succeed - some will fail. But armed with this powerful and to-the-point crash Book, you'll be joining the fast lane, accelerating your journey towards becoming a Passive Income Powerhouse.So what are you waiting for?You, too, can become a Passive Income Powerhouse.

"Gain access to the full potential of affiliate marketing through this all-encompassing manual, which offers detailed guidance and exclusive insights to optimize your profits." Authored by an experienced affiliate marketer, this book contains valuable guidance on selecting suitable products for promotion, cultivating a devoted audience, and generating traffic towards your affiliate links.This guide is a comprehensive resource for individuals seeking to enter the field of affiliate marketing and establish a lucrative online business. It offers a wealth of practical examples, real-world case studies, and actionable advice. Regardless of your level of expertise, whether you are a novice or have some prior experience, this intensive training will provide you with the necessary skills and knowledge to significantly enhance your chances of achieving great success.However, the situation is still being determined at this point. Obtain privileged admission to a carefully selected compilation of the most exceptional affiliate programs that ensure superior revenue-offering effective platforms and innovative strategies for strategically putting your affiliate links across multiple media.Explore the complexities of affiliate marketing as you acquire proven methodologies and insider knowledge; the book addresses crucial subjects such as choosing the appropriate niche, establishing a robust online presence, and fostering productive partnerships with affiliate networks and partners.

Through in-depth case studies, this book seeks to reveal the secret of Huawei's rapid growth. The content of this book is rich and detailed. The authors combine first-hand interview data, including Huawei managers of many functional departments such as research and development, marketing, supply chain management, and human resources, as well as Huawei¿s suppliers partners and competitors. This book analyzes the articles and speeches published by Huawei¿s leader Ren Zhengfei since 1994 both in the public and internally and reference to various materials about Huawei including employee¿s postings in the social media, news reports, research papers, books, etc. The book systematically describes the key elements of Huawei's strategy, corporate culture, organizational capabilities, and R&D innovation system and so on. The book also compared the differences between Huawei and Cisco in many subjects  as leadership, culture, organization transformation and management capabilities. For whoever tries to understand Huawei, this book is an excellent reference book. In the companion book Cisco: Integration of Innovation and Operation, the author tells another growth path of technology company in America.

Revive the Heart of Business: Cherished Lessons from the Aisles of TraditionStep through the quaint bell-clad door of memory lane and into the bustling aisles of a time-honored corner grocery store, where the scent of fresh produce and the warmth of genuine customer care lingered in the air. 'Corner Grocery Store Principles' is not just a book; it's a treasure chest of timeless wisdom, woven from the very fabric of family legacy and entrepreneurial spirit that powered the quintessential family-owned business.In the pages of this inspiring journey, the author unravels the yarn of their family's corner store, artfully stitching the vibrant tapestry of customer service philosophies and the enduring 'Family Business Mindset'. Each chapter is a principle; a tried-and-tested maxim that champions the power of presence, the merit of adaptability, and the charm of personalized service, holding paramount the humane touch in a world racing towards digital impersonality.Witness firsthand how principles like "Leaders Must Be Present and Accounted For" and "Do Whatever It Takes to Deliver the Goods" are not just pithy sayings, but cornerstone practices that transform businesses and forge indelible relationships. Embrace the profound simplicity behind statements like "Treat Your Customer Like a Fruit or Vegetable" as you learn to discern the nuanced needs of those you serve. Realize that the crux of crisis management lies in keeping "the Aisles Clear and the Doors Open", guaranteeing resilience and recovery in the face of adversity. For entrepreneurs who aspire to cultivate a thriving business without sacrificing soul for scale, this book serves as a beacon. For leaders yearning to craft an organization where every hand is valued, every role is pivotal, and every customer feels at home, let these grounds of proven values be your guide. Embark on a transformative voyage from a cozy corner store to grand corporate avenues, as you carry forward a legacy of love, dedication, and community connection that never goes out of style.'Corner Grocery Store Principles' is more than a book - it's your invitation to weave the warmth of yesteryear into the fabric of a future where exceptional customer care remains the star by which businesses navigate.

La publicité en Chine : naissance d'une industrie (1914-1956) propose une perspective novatrice sur l'émergence de la société de consommation chinoise à travers une analyse historique approfondie de l'industrie publicitaire dans la Chine pré-communiste. En s'appuyant sur des sources primaires jusqu'ici inexploitées (littérature professionnelle, journaux, photographies, archives municipales), ce livre retrace la formation et l'influence croissante des agences et des associations de publicitaires professionnels. Il montre que cette profession hybride et transnationale a joué un rôle essentiel dans l'introduction de nouveaux biens de consommation en Chine et dans la fabrique du mythe des « quatre cents millions de consommateurs ». Ce livre intéressera des chercheurs et étudiants spécialistes de l'histoire de la Chine moderne, des études urbaines et de la consommation, des médias et de la communication de masse, ainsi que des professionnels de la publicité et du marketing.

This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses.This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit.What I am describing here is not an alien result, but one your B2B company gets to experience (and should expect) once you get in place this framework that awaits you inside these covers.The process:1) Find your ideal high-value clients.2) UNIFY & ALIGN your revenue operations.3) EXECUTE! Conquer your B2B profit & REVENUE GOALS.The proof and power of this process you'll come to experience firsthand on your own company's balance sheet.How is this possible?In all simplicity, we focus on what matters. on those SPECIFIC revenue-critical actions that scale (80/20 principle in action). We amplify them to work in your favor! Identifying your high-value audience, aligning marketing & sales, data-driven leadership, and the Account-Based orchestration of it all.Once you'll come to graduate from this curriculum, your business has a crystal clear understanding on where to place the energy of your enterprise so it yields the kind of growth that others will envy. This we'll do together by hand-picking the correct alignment processes, leadership practices, and measurement models for your business from the basket that this book is....For growth happens when the conditions inside your company support it. That's when you'll conquer your quarterly goals, deliver on your OKRs, and provide measurable (and fresh) revenue inflows that land on the balance sheet fueling your entire business.LEARN ABOUT:Rev Ops roadmap,Team structure, & Leadership.

Start and Scale Your Freelance Business The freelance portion of the workforce and the economy is growing at a rapid pace, but the lack of proper training or knowledge about how to run a freelance venture sets most freelancers up for failure. With this new workforce picking up speed, the need is real and the time is now for freelancers to learn how to take their businesses and their paychecks to the next level a battle-tested guide that works for freelancers of all types and includes. Here Is a Preview of What you'll learn...How to Optimize your ProfileProfile No-No'sThe Beginning is HardGetting the Right SoftwareMuch, much more! With hundreds of thousands of businesses looking for skilled people to work with, it's easier than you think to link up and earn an incredible income. Plus you can grow your skills and learn by earning. As long as you have power and internet, you have the ability to tap in one of the greatest networks of work that's ever existed. Clients only go onto Up work for one thing.

Take control of your personal brand and become an person of influence today. Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you. Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Playbook: How to turn your personality into your competitive advantage reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drive real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities and accelerate your personal and professional growth. The Personal Branding Playbook draws on Amelia's real life experience to show how you to: Craft your story. Design your personal brand strategy. Share your story with the world online. Build a community of loyal fans, not followers. Drive inbound leads, opportunities and introductions. Position you as the option, not just an option in your market. Engaging, practical and refreshingly honest, The Personal Branding Playbook: How to turn your personality into your competitive advantage is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell's life. This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage, and become a person of influence.

Learn how to deploy custom models leading to a revolution in the world of customer service and support Generative AI has made amazing advances in the last year, and customer service and support is one of the most important areas where this new technology can have an immediate impact. While the technology is not yet in a place where it will fully replace agents and support engineers, it can do wonders to dramatically improve customer experience while also contribute to the optimization of productivity in various ways. This book will help readers understand how and where to incorporate AI technology into the flow of the customer experience. This book is designed for those who are pretty well versed in the customer service and support experience - they understand how service and support works, are familiar with call center operations, and ticketing, issue resolution, escalations, etc. In addition, they are hearing and seeing the growing buzz around AI and curious about how this might affect their business. The assumption is that the reader has little to no understanding of AI, large language models (LLMs), machine learning, predictive analytics, augmented reality, or any other evolving technology. This is a book to introduce how they can apply these new technologies in their business to drive greater customer experiences. Written by AI and Customer Support experts at Microsoft, a leader in both fields Written for a broad, non-technical audience of anyone involved in Customer Support Assumes no previous experience with AI, LLMs, Machine Learning, or Data Scienc

The theory and practice are explained by a well-respected brand expert. To brand or not to brandBrand evolutionBrand equityAsset ValueResearchDesignColour logicLegalsKeeping up to date

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism.Founded in 1971, the Academy of Marketing Science isan international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Dieses essential zeigt auf, wie Podcasts als erfolgreiches Marketinginstrument zur Kundengewinnung eingesetzt werden können und welche strategischen Grundlagen dafür notwendig sind. Der Autor erklärt anschaulich, wie Selbstständige und kleine Unternehmen mit Podcasts mehr Reichweite, Sichtbarkeit und Kunden generieren können ¿ ohne dabei den Spaß am Medium zu verlieren. Alle entscheidenden Stellschrauben werden erläutert: von der Zielgruppen- und Bedarfsanalyse über die Positionierung des Podcasts bis hin zu den perfekten Kanälen, Call to Actions und verschiedenen Mechanismen der Monetarisierung.Mit diesem Buch erhalten Sie handfeste Tipps und praxisnahe Entscheidungshilfen für einen erfolgreichen Podcast und sparen sich damit kostspielige und zeitraubende Umwege. Außerdem: FAQs mit den wichtigsten Fragen und Antworten zum Thema.

Find out how to be successful online with "Everything You Need to Know to Succeed with Search Engine Optimization" by Anneliese Schmidt. This book has all the information you need to master the ever-changing world of SEO.This authoritative and easy-to-read book by Anneliese Schmidt takes the mystery out of Search Engine Optimization and gives people and businesses a plan for how to improve their online profile. This book talks about everything: the basics of topic research, how to build backlinks, and the newest changes to search engines' algorithms.To stay ahead of the curve, you need to know how important on-page optimization is. Every title tag, meta description, and URL structure counts. Anneliese breaks down the technical details so that your website not only meets but also exceeds what search engine crawlers are looking for. This will help your rankings and exposure.Learn how to make high-quality, interesting content that works for both people and search engines, and use the power of content optimization. Learn how to use Google My Business optimization, local links, and customer reviews to get around in the world of local SEO. This is important for businesses that want to reach people in their area.Learn about the importance of backlinks and know that quality is more important than number. Anneliese gives you practical advice on how to build a strong backlink profile that boosts the credibility and influence of your website.Mobile optimization is now a must, and this book will teach you how to make sure that your website is not only flexible but also really great at making the mobile experience smooth. Learn the tricks of social media and how it affects SEO indirectly so you can use platforms to make your online profile stronger.Anneliese Schmidt's knowledge shines through as she breaks down the complicated world of SEO, giving not only academic information but also useful tips that can be used right away. This book is the best way to stay up to date on the latest SEO trends and new technologies, no matter how experienced you are as a digital marketer or how new to the internet you are.Do not just fight, take over the digital world. "Everything You Need to Know to Succeed with Search Engine Optimization" is the only book you need to get and stay successful in the ever-changing world of online exposure. Now is the time to plan, improve, and win in the world of SEO. Get your copy right now and start your journey to digital success.