Marknadens största urval
Snabb leverans

Marknadsföring

Marknadsföring har gradvis blivit ett brett koncept som avser flera områden. Det finns många olika sätt att arbeta med marknadsföring, oavsett om det är digitalt eller analogt via skyltar eller liknande. Därför har vi ett varierat urval med böcker av experter på området. Vi har böcker skrivna av tidigare jättar på marknaden med olika syn på marknaden idag och om hur du kan säkra en bra position. Förutom dessa typer har vi också läroböcker som är gjorda med det specifika målet att lära läsaren så mycket som möjligt inom ämnet. Om du är i färd med att lära dig och förstå marknadsföring har vi bra böcker specifikt för detta. Kolla in vårt urval och se om du hittar någon inspiration för ditt kommande projekt!
Visa mer
Filter
Filter
Sortera efterSortera Populära
  •  
    3 127

    In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

  •  
    3 127

    In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

  • av William Poundstone
    271

    Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination.In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

  • av Robin Arthur Durni
    261 - 411

  • av Theodore Kingsley
    237

    Personal Branding - 3 Manuscripts in 1 Book, Including: How to Brand Yourself, How to Network and How to Develop Your Career. 1)HOW TO BRAND YOURSELF:7 Easy Steps to Master Personal Branding, Digital Self Branding & Personal Brand Building. YOU'LL LEARN:· How to identify yourself and why branding works.· Why your goals and priorities matter in your branding journey.· How to figure out who to target and how to do so.· Ways to start planning your online presence in emails and social media.· How to brand in person to build recognition in your community.· Ways to help you maintain your marketing network to ensure that your brand continues to grow and remains relevant for many.· How you can keep everything up to date.· And so much more! 2)HOW TO NETWORK:7 Easy Steps to Master Personal Networking, Small Talk, Business Networking Events & Networking Skills. YOU'LL LEARN:How to start identifying contacts that could be useful for your networking process.Choosing contacts to pursue.Learning to defeat your own personal shyness so you will be able to relate to others better and stop being defeated by your fear.How to master the right social skills that will help you thrive.How to help the other person to benefit them to build the relationship.Ways that you can begin to stand out in ways that are meaningful so your connections will remember and respect you.Ways that you can develop your relationships naturally and effectively to better communicate.Methods of maintaining generosity and gratitude to ensure that you can connect better.And so much more! 3)HOW TO DEVELOP YOUR CAREER:7 Easy Steps to Master Getting Promoted, Salary Negotiation, Career Development & Acceleration. YOU'LL LEARN:How to prepare your goals so they will help you to keep moving forward no matter what you are doing and no matter how hard it might seem.How you can begin identifying your strengths and weaknesses and supporting yourself to allow for better progress.How you can make a game plan to keep yourself moving forward.The importance of networking and why you need a solid network to thrive.The reasons that we pass up opportunities that would otherwise greatly benefit us and how to get around this problem.How you can hold yourself accountable to ensure that you can succeed and why you need to work hard to have that accountability in the first place.How you can strive for excellence instead of perfection and why it matters.And so much more!

  • av Santino Spencer
    241

    Marketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy. 1)MARKETING ANALYTICS:7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. YOU'LL LEARN:How to determine stakeholdersWays to navigate data integrationThe importance of key performance indicatorsWays of implementing analyticsThe importance of data governanceThe purpose of conducting financial analysisThe role of ITHow to measure successWhat to look for with VendorsAnd much more! 2)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 3)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more!

  • av M. Mercedes Galan-Ladero, Enrique Carlos Bianchi, Ana Lanero Carrizo & m.fl.
    881

    This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

  • av Zak Romanoff
    337

    In Death of a Broker, Zak Romanoff details how he successfully turned his food brokerage business on its head, becoming a disruptor in the marketing and sales side of the billion-dollar food distribution industry.

  • av Cortlan Booker
    237

    Artificial Intelligence (AI) and the Modern Marketer is your handy guide on the journey to understand and harness the full potential of AI in the world of marketing. Discover how AI is changing video, voiceover, commercials, and marketing, enabling marketers to create compelling experiences that resonate with their target audiences. Explore the evolving landscape of privacy laws and their impact on marketing spend, ensuring compliance and building consumer trust. Inside, you'll find sample AI language prompts that can help supercharge your marketing efforts. These prompts provide practical inspiration and actionable guidance to enhance your marketing campaigns. Artificial Intelligence (AI) and the Modern Marketer offers practical strategies, real-world examples, and actionable insights to empower you in leveraging AI. Whether you're a seasoned marketer or a curious novice, AI and the Modern Marketer is your roadmap to staying ahead in the ever-changing digital marketing landscape. Unlock the power of AI and shape the future of marketing. Are you ready?

  • av Guillarme Marie Fondacci
    411

    Rigoureusement à jour de la réglementation et strictement conforme au programme du BTS Professions immobilières, ce manuel complet est illustré de cas d'étude et contient des tests corrigés qui garantiront l'assimilation des connaissances et faciliteront les révisions.La partie juridique du programme représentant 1/3 de la note à l'examen, cette quatrième édition n'omet pas la loi Hoguet et bénéficie notamment d'un approfondissement portant sur les contrats immobiliers. La gestion locative et la gestion de copropriété ont été par ailleurs particulièrement développées. L'ensemble est consolidé par la réglementation de la Loi ELAN.PublicsÉlèves préparant le BTS "Professions immobilières"Étudiants en licence et licence professionnelleProfessionnels en activité désireux de disposer d'un manuel de référence pour se perfectionner ainsi que pour mettre à jour et asseoir leurs connaissances

  • av Inês Veiga Pereira, Paulo Botelho Pires & José Duarte Santos
    2 417 - 3 147

  • av Bill Kenney
    241 - 327

  • av Santino Spencer
    241

    Brand Management - 3 Manuscripts in 1 Book, Including: Business Branding, Marketing Strategy and Business Development. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 2)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

  • av Dirk Nicolas Wagner, Melodena Stephens & Himanshu Vashishtha
    621 - 991

  • av Alisha Lyndon
    337

    Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.Account-Based Marketing (ABM), pioneered by Lyndon, is quickly emerging as the number one growth strategy for firms selling high-value solutions to large and complex clients. Packed with real-life stories and insights, this book reveals how-to approaches for: Enabling clients to make purchase decisions by meeting them on their terms and overcoming buyer caution.Removing friction from the buying processes through the alignment of selling and marketing efforts.Navigating the dynamics of buying teams, fostering genuine connections, and cultivating trust-based relationships.The ABM Effect provides a radical rethink of the role of selling and marketing when it comes to strategic clients, creating a win-win scenario for both the firm and its clients."Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation and relationships with key accounts. This approach works. This book provides valuable insight for anyone in sales or marketing leadership looking to outperform their competition." Nina Gmachl-Eshuis, Vice President, Salesforce

  •  
    2 231

    This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the Metaverse across business sectors through the use of case studies.

  •  
    787

    This book fully illustrates the current advancements and results and expands the analysis of human-centric Metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the Metaverse across business sectors through the use of case studies.

  •  
    2 031

    This book examines how the sport industry is adapting to the needs of the digital-first global economy.

  • av Massimo Marino, Carlo Alberto Pratesi, Melissa Barrett & m.fl.
    571 - 2 031

  • av Anubhav (Jaipuria Institute of Management Lucknow Mishra & Tata Sai (Indian Insitute of Management Vijay
    627 - 2 037

  • av Karel Jan (Hanze University of Applied Sciences Alsem
    747 - 2 437

  • - Main Principles for the Human-Oriented Enterprise
    av Bruno R. Cignacco
    491 - 1 897

  • av Ramon Avila, Michael Williams, Thomas Ingram, m.fl.
    1 287 - 2 921

  •  
    2 991

    This handbook brings together a variety of expert scholars with industry specialists to offer the most authoritative overview of Green Finance to date, presenting the state of the art. It focuses on Green Finance in a comprehensive way, discussing its characteristics, underlying principles and mechanisms.

  • av Gerard Seijts, Mary Crossan & Bill Furlong
    531 - 1 897

  • av Laura Busche
    537,99 - 1 851

  •  
    2 031

    Bringing together the foremost experts in climate change leadership, this book proposes models of how climate change leadership capabilities can be developed in organisations, and sets out the qualities and approaches needed by leaders to successfully develop and implement climate change mitigation and adaptation policies.

  • av Christof Backhaus, Benjamin Becker, Agata Krowinska & m.fl.
    651 - 2 101

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.