Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.
Provides an introduction to the management of operations for the event planner and venue provider. Taking a view of an event enterprise, this title links the traditional topics within operations management. It examines quality in the events industry and its effects on customer satisfaction, resource efficiency and event success.
Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual and how this can be controlled by design. It includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed.
Answers two fundamental questions faced by various events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?'
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