Böcker i Routledge Communication Series-serien

This casebook offers a comprehensive examination of the complex nature of health-related communication. Detailed case studies demonstrate in-depth applications of communication theory in relation to the real situations. It is appropriate for courses addressing the application of communication theory in a health-related context.

This work offers insights into children's descriptions of their invented or "make-believe" worlds, and the role that the children's experience with media plays in creating these worlds; based on the results of a cross-cultural study conducted in the United States, Germany, Israel, and South Korea.

This ethnographic study explores the coverage of minority populations - to their culture, interests and issues - in local news. The author's analysis of local news nationwide concludes that it does not reflect the diverse populations of the individual communities.

"Explaining Communication" presents in-depth discussions of communication theories by some of the foremost scholars working in communication today. With contributions from the original theorists and scholars known for their work in specific theoreti

Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research.

This volume synthesizes disclosure, privacy, and secrecy to pursue a greater understanding of how people are both public and private in their interactions. The contributors highlight the different ways that people balance their public needs with their privacy needs.

Covers the breadth of sports and media scholarship, one of the topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this book is for scholars, researchers, and students in the areas of media entertainment, popular culture, and more.

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.

Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.

Reflecting the state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship. It examines the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level.

This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective.

This collection explores the use of narratives in the social construction of wellness and illness. The emphasis is on what the process of narrating accomplishes--how it serves in the health communication process where people define themselves and present their social and relational identities.

Argues that culture is perhaps the most important thing to know about people if one wants to make predictions about their behavior. The goal of this volume is to present a theoretically exhaustive integration of multidisciplinary approaches.

Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and their evolutions as they adapt to global changes.

When Palladas, the Greek poet who flourished in the 4th century AD, said that life is but a game, he hardly could have imagined how pervasive games could become in every aspect of our modern lives. This volume integrates communication, psychology, and technology to examine the psychological and mediated aspects of playing video games.

First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.

Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana.

This volume examines television families in the context of family theory and research, and situates TV family analysis in a conceptual framework reflecting the experience of family life. For students and scholars in media studies, family communication and family studies.

This volume explains the general theoretical principles for effective document design. It uses the Gestalt theory to provide principles for predicting continuity across the entire range of discourse elements, and to outline the relationship between cohesion and coherence.

Exploring AIDS-related communication scholarship, this work promotes the perspective that an understanding of communication through both mediated and interpersonal channels is useful to winning the continued battle against AIDS. It is useful to academics, researchers and practitioners in health communication and in areas of AIDS research.

Examines financial interest and syndication rules (fin-syn) of the FCC and the impact of their repeal on the structure and practices of the television industry. For scholars in media economics, programming, media criticism, media law and policy, and political economics of mass communication.

Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Explores the concept of communication as it applies to organizational theory, comparing and contrasting approaches to the notion that communication constitutes organization. This book examines the ways that those processes produce patterns that endure over time and that constitute the organization as a whole.

Explores the complexities of communication at one of the most critical stages of the life experience - during advanced, serious illness and at the end of life. This volume integrates the medical literature on palliative care with that of health communication researchers who advocate a biopsychosocial approach to health care.

Contains stories which introduce readers to individuals talking about how they communicate via information and communication technologies (ICTs) in business or organizational contexts. This book demonstrates how and why these technologies are used under myriad circumstances.

Covering China, Hong Kong, Taiwan, South Korea, Japan, Singapore, Malaysia, Indonesia, and India, this book reviews the unique theoretical accomplishments made by Asian communication scholars. It focuses on insights that have been made by adapting Western media theories to the social, cultural, or political contexts that exist in these countries.

This work aims to combine research from various disciplines concerned with intergenerational communication, framed by several theoretical perspectives drawn from the communication discipline.

Explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. This title includes chapters that also explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas.