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Gaining Influence in Public Relations

- The Role of Resistance in Practice

Om Gaining Influence in Public Relations

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780805852936
  • Format:
  • Häftad
  • Sidor:
  • 292
  • Utgiven:
  • 22. december 2005
  • Mått:
  • 159x230x16 mm.
  • Vikt:
  • 422 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Gaining Influence in Public Relations

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

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