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  5. Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

- Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

del av Developments in Marketing Science: Proceedings of the Academy of Marketing Science-serien

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Om Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783319991801
  • Format:
  • Inbunden
  • Sidor:
  • 612
  • Utgiven:
  • 28. november 2018
  • Utgåva:
  • 12018
  • Mått:
  • 155x235x0 mm.
  • Vikt:
  • 1136 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 4. december 2024

Beskrivning av Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.

Användarnas betyg av Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces



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