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Branded Women in U.S. Television

- When People Become Corporations

av Peter Bjelskou

del av Critical Studies in Television-serien

Branded Women in U.S. Television av Peter Bjelskou
Om Branded Women in U.S. Television

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781498507387
  • Format:
  • Häftad
  • Sidor:
  • 146
  • Utgiven:
  • 2. juni 2016
  • Mått:
  • 151x229x11 mm.
  • Vikt:
  • 218 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9. december 2024

Om Peter Bjelskou

Se alla böcker av Peter Bjelskou

Beskrivning av Branded Women in U.S. Television

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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