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  5. Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in Base of the Pyramid Markets in Africa

- Innovative Approaches

av Charles (University of North Texas Blankson

del av Routledge Studies in Marketing-serien

Branding and Positioning in Base of the Pyramid Markets in Africa av Charles (University of North Texas Blankson
Om Branding and Positioning in Base of the Pyramid Markets in Africa

This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367777531
  • Format:
  • Häftad
  • Sidor:
  • 152
  • Utgiven:
  • 1. april 2021
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 226 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

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This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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