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Branding Post-Communist Nations

- Marketizing National Identities in the "New" Europe

Om Branding Post-Communist Nations

Nation branding ¿ a set of ideas rooted in Western marketing ¿ gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415882750
  • Format:
  • Inbunden
  • Sidor:
  • 266
  • Utgiven:
  • 19. september 2011
  • Mått:
  • 236x166x19 mm.
  • Vikt:
  • 498 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. januari 2025
Förlängd ångerrätt till 31. januari 2025
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Beskrivning av Branding Post-Communist Nations

Nation branding ¿ a set of ideas rooted in Western marketing ¿ gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

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