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Brands

- Interdisciplinary Perspectives

Om Brands

Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical ¿ each section contextualised by a new introduction from leading brand scholars. This thought-provoking collection will be of interest to scholars of marketing, consumer behaviour, and sociology and anyone interested in the role brands play in our lives and culture.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138787964
  • Format:
  • Inbunden
  • Sidor:
  • 390
  • Utgiven:
  • 8. januari 2015
  • Mått:
  • 164x242x27 mm.
  • Vikt:
  • 738 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Brands

Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical ¿ each section contextualised by a new introduction from leading brand scholars. This thought-provoking collection will be of interest to scholars of marketing, consumer behaviour, and sociology and anyone interested in the role brands play in our lives and culture.

Användarnas betyg av Brands



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