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Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship in Luxury Brand Management
Om Building Consumer-Brand Relationship in Luxury Brand Management

Presents research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modelling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781799843696
  • Format:
  • Inbunden
  • Sidor:
  • 300
  • Utgiven:
  • 23. oktober 2020
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 25. augusti 2025

Beskrivning av Building Consumer-Brand Relationship in Luxury Brand Management

Presents research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modelling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world.

Användarnas betyg av Building Consumer-Brand Relationship in Luxury Brand Management



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