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Building Corporate Identity, Image and Reputation in the Digital Era

Om Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367531232
  • Format:
  • Inbunden
  • Sidor:
  • 554
  • Utgiven:
  • 30. juli 2021
  • Mått:
  • 242x162x38 mm.
  • Vikt:
  • 994 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 29. januari 2025

Beskrivning av Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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