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  5. Building Corporate Identity, Image and Reputation in the Digital Era

Building Corporate Identity, Image and Reputation in the Digital Era

av Charles Dennis, T. C. Melewar, Pantea (Middlesex University London Foroudi

del av Routledge Studies in Marketing-serien

Building Corporate Identity, Image and Reputation in the Digital Era av Charles Dennis
Om Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367531232
  • Format:
  • Inbunden
  • Sidor:
  • 554
  • Utgiven:
  • 30. juli 2021
  • Mått:
  • 242x162x38 mm.
  • Vikt:
  • 994 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Om Charles Dennis

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Beskrivning av Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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