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Business-to-Business Marketing

- A Strategic Approach

Om Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780803959644
  • Format:
  • Inbunden
  • Sidor:
  • 560
  • Utgiven:
  • 30. maj 2001
  • Utgåva:
  • 3
  • Mått:
  • 177x254x31 mm.
  • Vikt:
  • 1130 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

Användarnas betyg av Business-to-Business Marketing



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