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Business to Business Marketing Management

- A Global Perspective

Om Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367757946
  • Format:
  • Häftad
  • Sidor:
  • 520
  • Utgiven:
  • 23 December 2021
  • Utgåva:
  • 4
  • Mått:
  • 311x174x28 mm.
  • Vikt:
  • 1034 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 24 Juni 2024

Beskrivning av Business to Business Marketing Management

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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