But What Is Marketing Anyway?

Have you ever found yourself questioning the true essence of marketing? "But What Is Marketing Anyway?" by Richard Souza is a book that sparks initial reflection about marketing while providing essential concepts for beginners. The author, a graduate in marketing with a lato sensu specialization in Algorithms and Data Structure, as well as a lato sensu specialization in Strategic Business Management, brings a fresh perspective to this foundational subject. As a journalist and professor, he offers clarity and simplicity, leading readers to reflect on what marketing truly means, while presenting fundamental concepts. This book serves as a starting point for those embarking on their marketing journey. Whether you are a novice entrepreneur, a student, or simply curious about the world of marketing, "But What Is Marketing Anyway?" may be the ideal introductory book on this topic.