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Cases in Advertising Management

Om Cases in Advertising Management

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780765622617
  • Format:
  • Häftad
  • Sidor:
  • 144
  • Utgiven:
  • 15. april 2009
  • Mått:
  • 192x231x11 mm.
  • Vikt:
  • 262 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 10. december 2024

Beskrivning av Cases in Advertising Management

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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