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Cases on Branding Strategies and Product Development

- Successes and Pitfalls

av Sarmistha Sarma, Sukhvinder Singh
Cases on Branding Strategies and Product Development av Sarmistha Sarma
Om Cases on Branding Strategies and Product Development

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466673939
  • Format:
  • Inbunden
  • Sidor:
  • 417
  • Utgiven:
  • 31 December 2014
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 25 Oktober 2024

Om Sarmistha Sarma

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Beskrivning av Cases on Branding Strategies and Product Development

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.

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