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City Branding and Promotion

- The Strategic Approach

Om City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367730192
  • Format:
  • Häftad
  • Sidor:
  • 186
  • Utgiven:
  • 18. december 2020
  • Mått:
  • 232x155x18 mm.
  • Vikt:
  • 306 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 4. december 2024

Beskrivning av City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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