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Classical Rhetoric and Modern Public Relations

- An Isocratean Model

Om Classical Rhetoric and Modern Public Relations

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415626002
  • Format:
  • Inbunden
  • Sidor:
  • 208
  • Utgiven:
  • 16. oktober 2012
  • Mått:
  • 153x233x16 mm.
  • Vikt:
  • 412 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 28. januari 2025

Beskrivning av Classical Rhetoric and Modern Public Relations

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

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