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Co-Creation of High-Tech Products in the B2B Domain

Om Co-Creation of High-Tech Products in the B2B Domain

Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783658284114
  • Format:
  • Häftad
  • Sidor:
  • 196
  • Utgiven:
  • 13. november 2019
  • Utgåva:
  • 12020
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Co-Creation of High-Tech Products in the B2B Domain

Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

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