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Commoditization and the Strategic Response

Om Commoditization and the Strategic Response

Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780566087431
  • Format:
  • Inbunden
  • Sidor:
  • 244
  • Utgiven:
  • 19. februari 2008
  • Mått:
  • 251x180x19 mm.
  • Vikt:
  • 570 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Beskrivning av Commoditization and the Strategic Response

Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

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