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Competing in a Service Economy

- How to Create a Competitive Advantage Through Service Development and Innovation

Om Competing in a Service Economy

A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470448212
  • Format:
  • Häftad
  • Sidor:
  • 208
  • Utgiven:
  • 3. september 2008
  • Mått:
  • 154x229x14 mm.
  • Vikt:
  • 378 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Competing in a Service Economy

A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.

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