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Competitive Marketing Strategy for Europe

- Developing, Maintaining and Defending Competitive Advantage

av Malcolm McDonald, Linden Brown
Competitive Marketing Strategy for Europe av Malcolm McDonald
Om Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780333613511
  • Format:
  • Häftad
  • Sidor:
  • 384
  • Utgiven:
  • 6. maj 1994
  • Mått:
  • 235x155x21 mm.
  • Vikt:
  • 587 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9. december 2024

Om Malcolm McDonald

Se alla böcker av Malcolm McDonald

Beskrivning av Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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