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Competitive Strategy

- Techniques for Analyzing Industries and Competitors

Om Competitive Strategy

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781912302185
  • Format:
  • Inbunden
  • Sidor:
  • 128
  • Utgiven:
  • 15 Juli 2017
  • Vikt:
  • 227 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 21 Oktober 2024

Beskrivning av Competitive Strategy

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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