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Congruency, Expectations and Consumer Behavior in Digital Environments

Om Congruency, Expectations and Consumer Behavior in Digital Environments

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783658284206
  • Format:
  • Häftad
  • Sidor:
  • 213
  • Utgiven:
  • 6. november 2019
  • Utgåva:
  • 12020
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Congruency, Expectations and Consumer Behavior in Digital Environments

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.

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