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Consumer Behaviour and Digital Transformation

Om Consumer Behaviour and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032149769
  • Format:
  • Häftad
  • Sidor:
  • 364
  • Utgiven:
  • 11. mars 2024
  • Mått:
  • 175x245x26 mm.
  • Vikt:
  • 672 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 4. december 2024

Beskrivning av Consumer Behaviour and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

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