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Consumer Behaviour in Food and Healthy Lifestyles

- A Global Perspective

av Dr Isaac K (University of Bournemouth Ngugi
Consumer Behaviour in Food and Healthy Lifestyles av Dr Isaac K (University of Bournemouth Ngugi
Om Consumer Behaviour in Food and Healthy Lifestyles

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781786392879
  • Format:
  • Inbunden
  • Sidor:
  • 224
  • Utgiven:
  • 10. juli 2020
  • Mått:
  • 253x194x17 mm.
  • Vikt:
  • 772 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Om Dr Isaac K (University of Bournemouth Ngugi

Se alla böcker av Dr Isaac K (University of Bournemouth Ngugi

Beskrivning av Consumer Behaviour in Food and Healthy Lifestyles

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.

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