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Consumer Engagement in the Cultural Sector

Om Consumer Engagement in the Cultural Sector

The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032909912
  • Format:
  • Inbunden
  • Sidor:
  • 312
  • Utgiven:
  • 31. mars 2025
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 760 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 30. maj 2025

Beskrivning av Consumer Engagement in the Cultural Sector

The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.

Användarnas betyg av Consumer Engagement in the Cultural Sector



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