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Consumer Nationalism in China

- Examining its Critical Impact on Multinational Businesses

Om Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781839982859
  • Format:
  • Inbunden
  • Sidor:
  • 174
  • Utgiven:
  • 14 Maj 2024
  • Mått:
  • 237x159x20 mm.
  • Vikt:
  • 412 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 16 Juli 2024

Beskrivning av Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Användarnas betyg av Consumer Nationalism in China



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