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Consumer Vulnerability

del av Key Issues in Marketing Management-serien

Consumer Vulnerability
Om Consumer Vulnerability

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138501164
  • Format:
  • Inbunden
  • Sidor:
  • 190
  • Utgiven:
  • 8. november 2017
  • Mått:
  • 174x246x0 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Consumer Vulnerability

This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

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