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Corporate Communication

- Critical Business Asset for Strategic Global Change

Om Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781433119262
  • Format:
  • Inbunden
  • Sidor:
  • 229
  • Utgiven:
  • 30. december 2014
  • Utgåva:
  • Mått:
  • 259x184x19 mm.
  • Vikt:
  • 626 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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