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Corporate Communication

av Michael B. Goodman
Corporate Communication av Michael B. Goodman
Om Corporate Communication

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780791420560
  • Format:
  • Häftad
  • Sidor:
  • 432
  • Utgiven:
  • 28. juli 1994
  • Mått:
  • 152x25x229 mm.
  • Vikt:
  • 697 g.
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Om Michael B. Goodman

Se alla böcker av Michael B. Goodman

Beskrivning av Corporate Communication

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

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