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Corporate Innovation (RLE Marketing)

- Marketing and Strategy

av Gordon Foxall

del av Routledge Library Editions: Marketing-serien

Corporate Innovation (RLE Marketing) av Gordon Foxall
Om Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781138792401
  • Format:
  • Inbunden
  • Sidor:
  • 282
  • Utgiven:
  • 22. augusti 2014
  • Mått:
  • 156x234x20 mm.
  • Vikt:
  • 521 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 28. januari 2025

Om Gordon Foxall

Se alla böcker av Gordon Foxall

Beskrivning av Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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