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Corporate Reputations, Branding and People Management

av Susan Hetrick
Corporate Reputations, Branding and People Management av Susan Hetrick
Om Corporate Reputations, Branding and People Management

Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780750669504
  • Format:
  • Häftad
  • Sidor:
  • 400
  • Utgiven:
  • 20. juni 2006
  • Mått:
  • 236x160x30 mm.
  • Vikt:
  • 596 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Susan Hetrick

Se alla böcker av Susan Hetrick

Beskrivning av Corporate Reputations, Branding and People Management

Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

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